We've been working in media, publishing, PR and journalism for a combined 70+ years, Director Helen Lewis has more than 21 years experience, and she's joined by a fabulous team of seven experts all passionate about helping authors and publishers meet their goals!
What is the difference between PR, Marketing & Sales? READ THE FULL ARTICLE HERE!
We originally started as a PR agency, focused primarily on chasing the national headlines like any other agency, but over the past decade, we've adapted to the evolving publishing industry, to the needs of authors and to the changing world of book marketing, PR and sales. As such, we now offer a comprehensive set of PR, Marketing and Author Brand Building Packages - known as Chapters - that are designed to give not just your book - but you as the author - a massive boost!
We love to work with authors to build their brand, particularly indie authors from the smaller publishers and self-published authors, as well as create a lovely buzz around the book(s), and we run social media campaigns for many of our authors during their busy periods. We still chase the national headlines, of course, just like any other PR company, but we also recognise the importance of reviews from librarians, booksellers, influencers, journalists and other reviewers. Reviews are, in our humble opinion, the cornerstone of ALL successful book launches.
We've always got plenty of ideas, like to think creatively about each campaign, and we're passionate about books, which helps...
Our points of difference:
We are very well connected with the media, particularly because Helen Lewis has worked as a journalist (and still does, on a freelance basis) for more than 12 years, and Diana Ashlee has been leading on the PR campaigns at LitPR for almost a decade.
We honestly read every book we promote and like to talk with every author. In fact, if you'd like to book in for a free 15-minute discovery call or book on to a forthcoming Discovery Day please complete this online form.
We have experience of working IN publishing, so we understand about typesetting, editing, cover design and all the stage of production. We understand the challenges of being a self-published author or a small, indie press. We know about routes to market, distribution, printing, pre-orders, and the pros and cons of publishing!
We make tailored recommendations and have helped authors fine-tune book cover design, website content, shape their blog, gain direction for their book and their long-term goals. We’ve spotted typos and helped with proofing early drafts. We help you to make your book the best it can be through our Prologue Package, which can really help you identify your marketing plan, target audience, and offer invaluable insights in terms of a manuscript critique, such as blurb suggestions and elevator pitch ideas... this is the perfect service for indie authors who want an independen, marketing-focused input before going to print.
We aim to build a relationship with the author and ensure they’re comfortable with the PR and Marketing process, which is often a new experience for them.
We do not make any guarantees about coverage that can be attained, nor do we say that x, y, z type of coverage will result in x number of sales - PR simply doesn't work like that as much as we'd all love it to. We do, however, try extremely hard to get as much relevant coverage as we can, and keep the author up to date via our project tracker and head of community Lisa.
Sometimes, the Holy Grail of achieving national newspaper coverage is not as fabulous as it appears... we have achieved plenty for our clients in the past but there are many other, hugely influential media titles out there, which may have a bigger impact on your book sales! It's all about knowing your audience!
We acknowledge that one of the ultimate goals is for you to make your money back and try our best to help you achieve that through a long-term strategy.
There are no hidden costs, you get more than what you pay for in most instances, and we are as transparent and flexible about costs as we can possibly be. We can accept payment in pre-arranged installments. We never pay for additional expenses without your permission. And we pass back postage costs but not admin time or packaging costs.
Please note that VAT is added as we are a VAT registered company.
For more information please contact info@literallypr.com.